The Ones to Watch program recognizes under-represented, rising design talent who demonstrate notable leadership, a dedication to the profession, authenticity, innovation, and inclusion.
Join ASID for a live, virtual celebration to recognize the 20 Ones to Watch winners, along with eight ASID Ones to Watch Scholars.
Master of Ceremonies
Jennifer Kolstad, ASID, Assoc. AIA
Global Design Director of Ford Motor Company and ASID Board of Directors Chair
Jennifer Kolstad is the global design director of Ford Motor Company’s built environments. Her role seeks to unify Ford’s brand language across typologies through architecture and design, investigating opportunities for cultural and behavioral change, elevating design impact internal and external to the global Ford ecosystem. With a core belief in collaboration, her mission is to ideate future-state readiness for the physical infrastructure of a next-gen mobility company.
Dedicated to the longevity of the interior design profession holistically, Jennifer is the 2020 chair of the American Society of Interior Designers (ASID) National Board of Directors. Since joining the national board in 2016, her focus has been the broader application of the interior design professional's human-centered expertise in every design equation.
She is a dedicated mentor to next-gen designers and a regular juror of national and international award competitions, including as keynote for the 2018 SCALE: The ASID National Student Summit, and as a 2019 guest lecturer and keynote concluding the "Communitas" Symposium at Utah State University. Jennifer was nominated to the 2019 Cooper Hewitt Smithsonian Design Museum National Design Awards. Jennifer achieved a Master of Architecture degree from Illinois Institute of Technology (IIT) and was a recipient of the SOM Graduate Fellowship. She is a professional member of ASID, IIDA, and an associate member of AIA.
Jennifer has been published in Interior Design magazine, Architectural Digest, House and Garden, D Home, PaperCity, and Healthcare Design. Prior to Ford, Jennifer designed at HKS, SOM, Gensler, and ALDAR in the United Arab Emirates. Notable projects include SKYSpace at the US Bank Tower in Los Angeles, Kuwait Children’s Hospital, The YAS Hotel in Abu Dhabi, and Burj Khalifa in Dubai.
Meet the 2020 ASID Ones to Watch Scholars
Kendra Locklear Ordia, ASID, RID, LEED AP
University of Nebraska
Greer May, Allied ASID
Studio 11 Design
Mike Goetz, ASID, AIA, LEED AP
Heather Sutherland, Allied ASID
Kelsey Davidson, ASID
Madison Kester, ASID